Performs at party with Cowboy Troy
By Preshias Harris
John Rich has gained international stardom, first as a member of the band Lonestar, then as a solo artist and as one half of the duo Big and Rich with Big Kenny with hits such as “Save a Horse, Ride a Cowboy.” He’s also a successful music producer and songwriter and part of a loosely formed group of artists known as The MuzikMafia.
Perhaps less well-known is the fact that Rich is a successful entrepreneur who has developed an entire line of products under the Redneck Riviera brand. This includes the Redneck Riviera Bar and BBQ, a restaurant and live music venue on Nashville’s Lower Broadway. He is also a generous philanthropist who has raised millions of dollars for charities, including Folds of Honor.
- John Rich and I have known each since 1991. We met at a storage locker facility when he was a member of Texassee, a group that would evolve into Lonestar. I needed to get a special dress out of my locker that I wanted to wear to the CMA Awards. John was at a nearby locker getting the band’s drum kit out of storage. He graciously climbed over everything to get my dress for me – almost splitting his jeans as he did so!
Redneck Riviera brand expands
On January 11, John held a party at his Nashville home, named Mount Richmore, to celebrate the second anniversary of his Redneck Riviera whiskey that has proved to be a remarkable success in a crowded liquor market.
I joined John and members of the media as he introduced his newest products, a beverage named Howdy Dew and a line of meat snacks named Redneck Riviera Jerky. He also announced more details about his new show, set to run on Fox Nation, titled “Pursuit! With John Rich.”
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