Luke Bryan reaches out to fans on music.com

Talks about each track on new album, Born Here Live Here Die Here

By Preshias Harris

Recording artists are always looking for ways to promote their music, and emerging artists usually have an additional challenge: a limited promotion budget.

Read on to learn more about an innovative option and how one of country music’s biggest stars is making it work for him.

The worldwide pandemic has created major problems for musicians who need to get in front of their fans. With a total halt put on touring, country artists have now had to go for months without that all-important fan interaction.

Fan reaction to new songs

Most artists try out one or two new song at a concert to judge the fans’ reaction.  Then they and their marketing teams can use that reaction to decide which new music to release. But no concerts mean no fan reaction.

Now many artists are using social media and the internet to reach out to their fans. One online destination – https://music.com/ – seems the ideal place to link artists with their fans, and Luke Bryan is one of country music’s biggest stars to take full advantage of the opportunity the site offers.

Music.com is focused on artist-forward, first-person storytelling. At the site, artists share personal thoughts and ideas about their music in a deeply personal way.  Now Luke is doing just that, sharing personal details about each track on his new album, Born Here Live Here Die Here (Capitol Nashville). Released August 7, 2020, the album debuted at No. 1 on Billboard’s Top Country Album charts. Here’s Luke’s page at music.com.

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