Tag: Preshias Pointers

Your music IS your business

Don’t leave your career in the hands of others

“With an artist, everything is hunky-dory until he wakes up and can’t pay his rent. Everything is hunky-dory until he wakes up and realizes he got ripped off.   I mean, you always get these artists who say, ‘I dunno man, I just play the music. I don’t know anything about the business.’ But if you ask a guy who owns a restaurant and he says, ‘Oh, I just cook the food, I don’t know anything about the business’ – that restaurant is gonna fail, y’know?”

— Joe Bonamassa, blues guitarist and songwriter, interviewed by Henry Yates in The Blues Magazine.

Blues guitarist and songwriter, Joe Bonamassa

Everyone starting out on a career in music should pay attention to those words of wisdom from Joe Bonamasso, who began playing the guitar at the age of four and opened for blues icon B.B. King when he was twelve years old. It would have been easy for him to concentrate solely on his guitar playing and leave the business side of his career in the hands of others.

But, from an early age, he saw what happened to artists who knew little or nothing about the business side of their own careers. When other people are controlling your management, your bookings, your publishing, your copyrights and your royalties, there’s a good chance that they are more focused on their own interests rather than on yours.

Your music is your business

Of course, as your career expands, you won’t be able to personally handle absolutely everything entirely by yourself: you will need to utilize the expertise of others who are professionals in their field. But it is still essential that you have at least a working knowledge of the major aspects of the music business.

With that knowledge, you can protect yourself from being taken advantage of; you can review documents before you sign, ask questions that demonstrate your familiarity with the subject. In short, treat your music career as your business – because that’s what it is – and you greatly reduce the risk of getting ripped off.

Luke Bryan’s snafu provides learning moment for emerging artists

Luke Bryan is tagged
Luke Bryan is tagged

As ‘wardrobe malfunctions’ go, it wasn’t the world’s worst, but it was a bit embarrassing for Luke Bryan who was performing live on the Today show. He was singing “I Don’t Want This Night to End,” a song that was a Number One hit for him in 2011 and went on to be certified double platinum by RIAA. The rain was coming down as Bryan performed the song and, on impulse, he decided to peel off his damp jacket.

That would have been fine – except fluttering from his T-shirt were the white tags, still hanging from the collar. It took a minute or two before Bryan realized what the fans were pointing at, and he laughed as he stopped to pull off the tags and toss them into the crowd. For many, it was reminiscent of Minnie Pearl (Sarah Cannon) who would appear on the Grand Ole Opry stage wearing a fancy straw hat with the price tag hanging from the brim.

Luke Bryan is not easily flummoxed and, as an established star, can easily handle minor snafus such as a forgotten tag on a T-shirt. But if you are an emerging artist, there’s a learning moment here. Walking out on stage with an overlooked price tag or sticky size label attached to your clothing might be enough to throw you off kilter, just when you wanted to sound and look your best. There you are, starting your first song, and you notice audience members smirking and staring at… what? OMG! The price tag is still on my shirt!!

Unless you are at Luke Bryan’s star level, dealing with that kind of a moment is not something you’ll want to do. So let Bryan’s boo-boo be a reminder for you as you prepare for every performance: Are all the labels and tags removed from your clothes? Are zippers zipped up and buttons buttoned up? Is there toilet paper stuck to the heel of your boot? Something green stuck in your teeth?

Take a moment before every show to ensure your appearance is just the way it should be (better still, have someone else give you a quick visual once-over) and you won’t have a ‘wardrobe malfunction’ that throws you off balance at a crucial moment.

Another Preshias Pointer

Preshias music notes graphic crop pink purpleA Performing Rights Organization (P.R.O.) is a songwriter’s best friend in the music business. A P.R.O. acts an intermediary between copyright holders and parties that use copyrighted music works publicly. Such public performances can include radio, television, clubs and restaurants. Without a P.R.O. it would be impossible to collect even a fraction of the income your music generates.